Sunday, April 29, 2012

Be Indian, Buy Indian

Who doesn't love Dollars?

A friend of mine returned from the US, last year. I remember how he cribbed about the high prices and the expenditure he suffered in US. Before he left he had purchased dollars @ Rs.44. When he came back, the rate was Rs.42. He was quite disheartened, as there where lot of Dollars spared with him. If he sold the dollars to reclaim cash it would mean a nett loss of 9800/-.As friends, we  advised him to keep the dollars with him and encash them, when the prices went up.
This guy has recently and happily exchanged his dollars at a nett profit of Rs.53408.

Well... that was a happy story!!

But if we look at the perspective of an ordinary Indian like me, who hasn't spent a year abroad.. this is quite disheartening.

The Rupee is constantly falling. Now.. what does that mean to us and our economy?

Dollar stood at Rs.44 a year ago. That means if an Indian bought a hot dog at 2$ from US, the hot dog costed him Rs.88. Today the same hot dog costs him Rs.112.5. It also means that a US tourist coming to India, and buying a tour package for 500$, now needs to spend only $343 for the same  package.

We, in India earn in Rupees. When we purchase from abroad (Import), we squander in Dollars or other currencies.
Clearly, a very tactful way of preserving our economy now is to cut down on our imports and try to push exports of Indian products (of course we need to ask the right price, as well)

How Import can be cut down?

India is globally seen as a great market for almost anything. All the foreign companies dump all there products in India, and sell it happily after making quite a happy profit. Why are we so Obsessed with foreign products. Brands from abroad lure us and we go drawn towards there stores.

Whats wrong you would say.. these brands pay the excise and other duties and taxes to the Govt. Of India for the products they sell and the profit they make.

Yes, that's true! The Govt. gets money that is supposed to be used for development, and you know where all that money goes to. (or rather I should say only God knows where that money goes to)

and secondly, this blog talks about what We, the people of India need to do about our problems.

All I am trying to say can be summed up in to words.. "Go Swadeshi". Let's Be Indians, buy Indian.

A lot of us aren't even aware that a lot of companies aren't Indian. For instance,

Hindustan Uni lever which is now Unilever isn't Indian as well. They just have India in the names.

There are a whole lot of everything available from Indian companies. Yes, There are some products where you can't avoid buying non-Indian, but most daily need stuff is available. You can research on internet about the products and brands you use, and gradually replace it with some Indian brands.

There is yet another point I want to stress on. Though a lot of Indian companies are producing daily need stuff like toothpaste,soaps,detergent, oils, creams food item etc. etc. but the raw material is being imported from other countries. This again brings us to the same point after going around a loop.

Therefore the best way out is using organic, herbal products grown in India, or if you can manage, use some homemade products.

Avoid eating at McD, KFC, CCD, Pizza hut, Dominoes... an evening with friends with simple, healthy home made food would actually prove to be more enthralling and joyous. At the same time it is not harsh on your pocket.

Nimbu Paani, Aam Panna, Lassi, Buttermilk... 101 Indian beverages that quench thirst better than Limca,Coke and Soda, without dumping harsh chemicals into your stomach.

Needless to say, where there is a will there is always a way! Now, how we manage the situation only depends on how determined we are to cope with the scenario.

Anybody who is agrees or disagrees, please comment, like... so that we atleast come to know whether Indians actually want to do something about the pathetic economy.





1 comment:

Jaya.k. said...

Be Indian, buy Indian . Right now I m in US, but when I return, I would like to change most of the home use products to Indian. I m from south, n I do remember many soaps n detergents that r still in market. My one question to you... Have you done any change regarding this? ( hope you don't mind me asking)